World Trademark Review | 19 Sep 2014
The international implications of the Philip Morris branding battle in Uruguay
Long-running litigation between Uruguay, which has some of the toughest anti-smoking laws in the world, and cigarette giant Philip Morris could have direct consequences for plain packaging legislation globally and the case is being watched “with interest” by the IP community in Australia. However, could it also pave the way for legal action in Europe ?
Read the full article here : http://www.worldtrademarkreview.com/Blog/detail.aspx?g=44306849-11ee-4c64-ab31-c9ee4371750e